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Blipd LLC Privacy Policy

Last update: September 12, 2019

Blipd, LLC (“Blipd”, “us”, “our” or “we”) is committed to safeguarding your (“users”, “you”) privacy online. It is very important to us that you should be able to use and enjoy this website and our apps, without having to worry about your privacy in any way.

We want to be transparent in explaining how and why we handle your personal information. Accordingly, this Privacy Policy (the “Privacy Policy”) describes the ways we collect, store, use, and manage the information, including personal information and data that you provide or that we collect in connection with our websites, including www.shopkinsgame.com, www.blipd.com (the “Sites”), or any apps published by Blipd, including, but not limited to, Shopkins Shop n’ Seek (the “Apps”).

In this Privacy Policy, the Site and Apps are referred to collectively as the “Platforms”.

This Privacy Policy also helps you understand how you can update the information we collect and how you can manage and request the export and/or deletion of your personal information.

This Privacy Policy does not apply to the collection, use or disclosure of personal and non-personal information through any apps for which Blipd is not the publisher.

By using the Platforms, you, and, where applicable, your parent/guardian (for themselves and on your behalf) acknowledge that you have read and agreed to our Privacy Policy. If you do not agree to this Privacy Policy, please do not use any of our Platforms.

We reserve the right to make changes to this Privacy Policy at any time. Please check the Privacy Policy each time you use our Platforms to ensure you are aware of any changes in our privacy practices. Our Privacy Policy will indicate the date it was last updated. Your continued use of our Platforms will constitute your acceptance of the changes to our Privacy Policy. If there is a substantive or material change in the way that we use your personal information, we will notify you via email of the relevant changes or otherwise provide a prominent notice. If you choose to opt-out of or not opt-in to our changed practice, our email communication (if applicable) will contain instructions on how to do so. If such change affects children users, we will first notify and obtain the prior verifiable consent of the child’s parent or legal guardian.

WHAT DOES BLIPD LLC DO?

Blipd successfully develops and publish mobile apps with quality brands licensed by others, as well as our own developed brands. We are known for creating successful games with brands, currently with Moose Toys.

HOW WE PROTECT THE ONLINE PRIVACY OF CHILDREN UNDER 13

Blipd LLC takes many precautions to protect the online privacy of children. Whenever we refer to “children” in this Privacy Policy, we mean children under the age of 13. Please help us in protecting children’s privacy by instructing them to never provide any personal information (full name, email address, home address, phone number, etc.) without your permission.

Blipd LLC follows the principles of the Children’s Online Privacy Protection Act (“COPPA”), a U.S. law designed to protect the online privacy of children, in our online services and Apps that are directed to children. If you would like to learn more about COPPA, you can refer to the “Children’s Privacy” section of the United States Federal Trade Commission’s website.

Blipd LLC also implements technical and organizational measures to help protect children’s personal data in accordance with the new General Data Protection Regulation (GDPR). The GDPR is the new European Union (EU) data protection law that becomes effective on May 25, 2018.

Currently, Blipd LLC does not knowingly collect any personally identifiable information from children or within the child-directed portions of our Platforms except as otherwise outlined in this Privacy Policy. Where we collect and store personal information from children, we do so in accordance with the requirements of COPPA and the GDPR (to the extent they are applicable) by obtaining the consent of the child’s parent or legal guardian before such collection, unless the collection of information falls within an exception that is permitted under COPPA or GDPR (as applicable).

In our Apps directed to children users, we may collect pseudonymized information which includes persistent identifiers such as a transaction ID to verify purchases, which is encrypted upon collection. This information is collected solely for the purpose of providing functionality and support for our internal operations and optimizing our users’ game experience.

THE TYPES OF INFORMATION WE COLLECT AS YOU USE OUR PLATFORMS

Blipd LLC collects and holds personal information (which includes information that can be used to identify a specific individual) about people who come into contact with us, including users of the Platforms. Blipd does not knowingly collect any personally identifiable information from children outside of the information required for the support of internal operations.

We collect information to provide better services to all of our users, to understand how you play our games and what we can do to make the experience better for you.

Blipd LLC may collect non-personal information about your use of the Platforms to help us improve our services or for other purposes as described in this Privacy Policy. We may combine the non-personal and personal information you provide us through our Platforms and third party services, such as via a support email. Information collected will vary depending upon the user’s activity.

APPS, BROWSERS AND DEVICES

The information we collect includes the following:

Contact information (such as name and email address). In the case of Apps directed to children users, the child’s name and/or email addresses is only collected after express parental consent from the child’s parent or legal guardian has been provided. Contact information may be used for the purposes of email marketing. Contact information may also be required for users to create an account with us or to otherwise use our Platforms;

Game data (such as your interactions with the game and your player ID);

We may also collect information about your computer, hardware, software, platform, media, connection, IP address or Device ID to enable you to use our Platforms over the internet (unless the Platforms is directed at children under 13). An IP address or Device ID is a number that is automatically assigned to your computer or device when you use the Internet. We use an IP address or Device ID to help diagnose problems with our servers, administer our Platforms, analyze trends, track users’ movement on our Platforms, gather broad demographic information for aggregate use in order for us to improve the Platforms, and deliver customized, personalized content. We do not link IP addresses or Device IDs with any personally identifiable information.

We collect a Transaction ID for the purposes of verifying legitimate transactions from app stores.

We may collect this information when you install an app via the android and iTunes stores, and other platforms like Facebook.

YOUR EMAIL ADDRESS

With your express consent, we may collect your email address on behalf of clients like Moose Toys for the Shopkins games so that they can contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. A parent gate for verification will be in place in order to opt-in.

You may opt out of receiving any, or all, of these communications by following unsubscribe links or instructions provided in any email sent.

YOUR ACTIVITY

We may also collect information about online activity such as feature usage, game play statistics and scores, user rankings, click paths, and in-app purchases. We use this information to enable you to play our game over the Internet. We also use this information to better understand the behavior and preferences of our customers, so that we can improve our products and services.

COOKIES

Our Sites may use first-party cookies (set by the website owner) to enhance your experience while using them. Cookies are pieces of information that some websites transfer to the computer that is browsing that website, and are used for record-keeping purposes on many websites. Use of cookies makes Web-surfing easier by performing certain functions such as saving language preferences and maintaining your sessions while you are on our Site.

The cookies used on our Site, contain generic information used for page navigation. If you would prefer not to receive cookies, you can disable cookies on your browser. If you choose to have your browser refuse cookies, some areas of our Site may not function properly.

We do not link information collected through cookies with any personally identifiable information.

PURPOSES FOR WHICH WE USE THE INFORMATION COLLECTED

The personal information we collect and hold about you depends on your interaction with us. Generally, we will collect, hold and use personal information about you if it is directly related to, or reasonably necessary for, the performance of our functions and activities and for the purposes of:

providing you with our goods and services (including with respect to the Platforms);

answering any questions or inquiries you direct to us;

facilitating our internal business operations, including the fulfilment of any legal requirements;

for other purposes which are reasonably necessary in connection with our normal functions and activities;

to provide you with marketing materials in relation to offers, specials, products and services we consider may be of interest to you;

analyzing our services and customer needs with a view to developing new or improved services (including with respect to the Platforms); and

as otherwise required or permitted by applicable laws and regulations.

You are not required to provide personal information to us to obtain access to any of our Platforms; however, the collection, storage, use and disclosure of your personal information may be required for registration and/or to access certain areas or features of our Platforms and, if you do not provide the required information, you will not have access to these areas or features.

The following provides more information regarding the purposes for which we use your personal information:

PLAY STATISTICS AND USAGE

Registration for games or special game-specific event participation for parents and users over 13;

Processing your order(s) of products or subscriptions from us online;

Responding to or forwarding your request(s) for services from third party service providers on our Site and/or various social media platforms;

Enabling your use of our software or online services and access to certain areas of our Site, Apps, features or programs;

Beta-testing;

We may use an IP address or Device ID to help diagnose problems with our servers, administer our Platforms, analyze trends, track users’ movement on our Platforms, gather broad demographic information for aggregate use in order for us to improve the Platforms, and deliver customized, personalized content. We do not link IP addresses or Device IDs with any personally identifiable information.

CUSTOMER SUPPORT

Warranty registration and/or providing customer support or responding to technical service requests;

Providing online services for parents and users over 13;

We collect a Transaction ID for the purposes of verifying legitimate transactions from app stores. Once verified, the transaction ID is deleted and removed from any records.

SWEEPSTAKES AND CONTESTS

We may provide you the opportunity to participate in a sweepstakes or contest through our Service. If you participate, we will may request certain personal information from you. Participation in these sweepstakes and contests are voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

We use this information to notify winners and award prizes, to monitor traffic or personalize the Service. We may use engage a third party service provider to conduct these sweepstakes or contests; that company is prohibited from using your users’ personal information for any other purpose.

You are not required to provide personal information to us to obtain access to any of our Platforms; however, the collection, storage, use and disclosure of your personal information is required for registration and to access certain areas or features of our Platforms and, if you do not provide the required information, you will not have access to these areas or features.

HOW WE STORE THE INFORMATION COLLECTED

We are committed to protecting your personal information. We implement appropriate technical and organizational measures to help protect the security of your personal information; however, please note that no system is ever completely secure. We have implemented various policies including pseudonymization, encryption, access, and retention policies to guard against unauthorized access and unnecessary retention of personal information in our systems (see also the ‘Retention’ section below).

We run all data processing for our platforms via Amazon Web Services, a professional, third-party data center with a defined and protected physical perimeter, strong physical controls including access control mechanisms, controlled delivery and loading areas, and surveillance. Amazon Web Services (AWS) cloud which is Privacy Shield certified.

We use keys for authentication to access our servers/cloud platforms via SSH and two factor authentication to access administration consoles as well as user permission management.

Our network is protected by a robust firewall configuration with exclusive access to our personnel.

WHO WE SHARE INFORMATION WITH

We will not share any Personal Data that we have collected from or regarding you except as described below:

Information Shared with Our Services Providers. We engage third party service providers to work with us to administer and provide the Services. As part of that they will process your Personal Data on our behalf. These third party service providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The service providers we use help us to:

run, operate and maintain our mobile games through third party platform and software tools;

perform content moderation and crash analytics;

run email and mobile messaging campaigns;

perform game and marketing analytics;

administer live events, competitions, sweepstakes and promotions, including registering players, managing check-in and attendance, verifying eligibility and prize fulfilment;

provide technical and customer support.

Information Shared with Other Players. When you use the Services, and in particular when you play our games, use social features within those games, or take part in live events, we will share certain Personal Data with other players. This Personal Data includes your in-game profile (such as your username and profile icon), your in-game actions and achievements, and the real-world location of gameplay resources you interacted with when playing the games. For more details please read the Game-Specific Disclosures at the end of this Privacy Policy.

Information Shared with Third Parties. We share Anonymous Data with third parties for industry and market analysis. We may share Personal Data with our third-party publishing partners for their direct marketing purposes only if we have your express permission. We do not share Personal Data with any other third parties for their direct marketing purposes.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; and (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.

Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including Personal Data, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, will be disclosed or transferred to a third party acquirer in connection with the transaction.

INTERNATIONAL DATA TRANSFERS

When we share personal information, it may be transferred to, and processed in, countries other than the country you live in, which may have laws that are different to what you are familiar with. You can be comfortable that where we disclose personal information to a third party in another country, we put safeguards in place to ensure your personal information remains protected.

For individuals in the European Economic Area (‘EEA’), this means that your data may be transferred outside of the EEA. Where your personal data is transferred outside the EEA, we will ensure that the transfer of your personal data is carried out in accordance with applicable privacy laws and, in particular, that appropriate contractual, technical, and organizational measures are in place (such as the Standard Contractual Clauses approved by the EU Commission).

YOU HAVE CHOICES REGARDING THE INFORMATION WE COLLECT AND HOW IT IS USED

YOUR RIGHTS

Under European Union law, the General Data Protection Regulation or “GDPR” gives certain rights to applicable individuals in relation to their personal data. Accordingly, we have implemented additional transparency and access measures to help you take advantage of those rights (to the extent they are applicable).

Depending on the country in which you live in, the rights you have may include:

Accessing, correcting, updating, or requesting deletion of your information.

Objecting to processing of your information, asking us to restrict processing of your information, or requesting the portability of your information.

Opting out from receiving marketing communications that we send you at any time.

Withdrawing your consent at any time if we have collected and processed your information with your consent. Withdrawing your consent will not affect the lawfulness of any processing that we conducted prior to your withdrawal, nor will it affect processing of your information conducted in reliance on lawful processing grounds other than consent.

Complaining to a data protection authority about our collection and use of your information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the European Union are available at: http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

We respond to all requests that we receive from individuals who wish to exercise their data protection rights in accordance with applicable data protection laws. You can contact us by sending an email to privacy@blipd.com.

YOUR PERSONAL INFORMATION

Opt-Out Provision: Blipd LLC may share your email address with third parties for marketing purposes. Blipd LLC will obtain your consent prior to any such disclosure. By providing us your email when specifically signing up to our newsletters or email marketing campaigns, you accept to receive emails from Blipd LLC with respect to our products and services. If you opt to receive such communications, you may opt out of this consent at any time by contacting us via privacy@blipd.com. You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice, by contacting us as described above. Please note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services.

If you wish to opt-out from collection and use of precise location data for advertising, you can turn location services off through your device settings. The latest versions of iOS and Android allow you to limit which particular applications can access your location information. You can configure your browser to block all cookies from a specific domain or all domains.

User Accounts: If you have an account on our Platforms, at any time, you may disable your account through your account page.

REMOVING YOUR INFORMATION

If you wish to request access to your personal information or request that such information be corrected or deleted, or if you have any questions, comments, or concerns about this Privacy Policy or the information practices of Blipd LLC, please contact Blipd LLC (contact information below). Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. If we have unintentionally collected and stored any personal information from children under 13, parents can request access to review such information, have it deleted, or stop our further collection or use of such information. To make any of these requests (when applicable), please use the contact information below.

RETENTION

We retain your personal data only as long as necessary to provide you with our services and for legitimate and essential business purposes (such as maintaining the performance of our services), making data-driven business decisions about new features and offerings, complying with our legal obligations, and resolving disputes. Following this period, we will make sure the relevant personal data is deleted or anonymized.

Blipd contact information:

privacy@blipd.com